A mistake many businesses make is spending too much money and too much time on complicated reporting programs. They really should be spending that money on back end systems where the data lives.

A good analyst can make organized and concise results on the back of a napkin if they have the right data source!

Results shouldn’t just be pretty. They should also be easy to understand so businesses can use the data to DRIVE BUSINESS DECISIONS. What good does a pretty report do if you can’t EASILY make a decision from it?